But in the short term, it doesn't look like these types of campaigns are going to reverse the trend of ever-increasing connection. The result of this growth is that today more than ever, social networks are an increasingly essential channel for marketers . 2) Short videos The star content of social networks during the last year is undoubtedly the video. According to a study, in 2022 up to 82% of online content will be in this format. And this video boom has manifested itself mainly through two platforms: TikTok and Instagram Reels. In the first three months of 2020, TikTok was downloaded 315 million times globally,
breaking the record for the most quarterly downloads of any app. To compete with this phenomenon, Instagram launched the Instagram clipping path service provider Reels feature in 2020, specializing in short videos, in addition to two other video features of this social network ( IGTV and Stories ). In some cases, Instagram videos received twice as many interactions as photos. And if that wasn't enough, YouTube also got into the game last year with the launch of YouTube Shorts. The fashion for short videos was added to live streaming, another of the star formats during the pandemic.
Both are trends that are here to stay and that marketers should pay attention to. 3) Content Pills The "good thing, if it's short, twice as good" thing doesn't just apply to videos. While users are spending more time on social media than ever before, it is also true that they are spending less time engaging with individual posts . According to some studies, the current average attention span is 8 seconds (20 years ago, it was 12). In addition, the data indicates that users spend even less time on each content when they connect from mobile phones. Social networks are already adapting to this trend,