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Is Print the New Vanity Press? (Mary Ellen Bates, EContent blog, Dec 2010). Seth Godin, a best-selling author of Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, is leaving his traditional publisher and plans to distribute his content in several media,including audio books, apps, podcasts, and print on demand. In this young new market, "whether a book is published and distributed by a reputable print publisher or self-published in ebook form is not as important as whether or not the content is immediately available, is reasonably inexpensive, and meets a need," reports Bates.Killing the Sacred Cows of Publishing by Dean Wesley Smith (read it free online). 2b1af7f3a8