How to Write a Newsletter The Ultimate Guide to Email Marketing

Email is a proven tool for driving sales and conversions. In fact, according to HubSpot, over 59% of marketers say email is their top source of ROI. Additionally, consumers in all industries prefer to hear from companies via email. Of course, the most company employee list effective newsletters aren't just about writing something and hitting send. To successfully engage with your subscribers, your newsletter must attract readers and encourage them to engage with your content. The key to doing this: creating email messages that inspire readers to take action . Below we will show how to do just that.

You'll learn how to write a newsletter that people will actually read and learn best practices for getting the most out of your email marketing. Compose.ly Managed Services Banner Contents 1. Start with the end in mind 2. Create an intriguing subject line 3. Make the company employee list body of your email concise and interesting 4. Use proper formatting and design 5. Spice it up with visual content 6. Consider your CTA placement 7. G ive readers the option to unsubscribe 8. Segment your emails for a more personal touch 9. Test different aspects of your newsletter Conclusion 1.

Start with the end in mind Before writing your newsletter, remember to: What is the purpose of your newsletter? Why are you sending it? What do you want your reader to take away from your message? Having clarity on your end goal helps keep your newsletter intentional and useful. This goal will serve as a guide to ensure you keep the subscriber top of company employee list mind in addition to meeting your content goals. One way to start with the end in mind is to establish your call to action (CTA). For best results, focus on one CTA. For example, your newsletter might try to entice users to make a purchase, sign up for a free trial of your