The first trailer of Rab Ne Bana Di Jodi was released on 5 November 2008. After the release of the trailer, the movie's poster received worldwide media attention. On the same day, Meenakshi Thapar - the producer of the film, announced the movie's title.
Rab Ne Bana Di Jodi was released on 14 November 2008, the day of the 2008 Maharashtra State Assembly elections. It was also released in Delhi, where the filmmakers were shooting the movie at that time. The producers had arranged a premiere event for the movie in Delhi to coincide with the release, and the media had a seven-hour-long coverage of the event, spreading the event all across the Internet.
Karan Johar signed on to direct and produce the movie, after its storyline was presented to him at the Right Place, a chamber of commerce, which is also the film's working title. The producers had spent a small amount of money on a two-page concept-film as the presentation and it was on this that they began to plot up the story and screenplay of Rab Ne Bana Di Jodi. The leads of the film were cast by Karan Johar, which included Abhishek Bachchan and Freida Pinto. Johar was also the main composer of the music of the film. The director himself had to take over the role of the composer, once again, after the music was already recorded. 7211a4ac4a