This model is based on the Phone Number Database principle that 100 percent of the profit goes to the channel that brought the prospect in contact with your organization. So in the case of the example, that would be Phone Number Database LinkedIn ads. It is not realistic to follow this model in B2B marketing, partly because cycles are complex. I've never heard a marketer say that a B2B buyer clicked on an ad, then read a Phone Number Database number of blogs and immediately signed a contract for the product in one visit.
In this article I will therefore Phone Number Database not go further into single-touch attribution. An example of multitouch attribution Multitouch attribution, as the word suggests, focuses on multiple touchpoints and actions Phone Number Database within the journey. It therefore fits better within B2B marketing. An example of this type of model is the position-based attribution model. This model focuses on the first anonymous visit Phone Number Database and lead creation moment. These two moments are each given 40 percent of the recognition. The remaining 20 percent is evenly distributed over the other contact moments.
The position-based model is ideally Phone Number Database suited for organizations that focus on lead generation and derive the most value from it. The weak point of this model is that it takes little account of the marketing expressions Phone Number Database after conversion to lead. After all, 80 percent of the recognition has already been given. How do you view B2B marketing attribution? Attribution can be viewed from different Phone Number Database perspectives. However, the transition phases are important for any B2B organization. These are the moments when a prospect or lead takes an action that is important to your organization.