You need to make them feel confident and comfortable when buying. Failure to earn their trust is a failure to earn their business. All other things being equal, Internet users will make purchases on sites they trust. All other things not being equal, this confidence often outweighs other “important” factors, such as pricing. It's often difficult for small business owners to view their websites objectively. A handful of people throw a few compliments their way, and they assume everyone feels the same way. This then prevents them from making important and necessary changes because they “get a lot of compliments on it”. However, when a more objective point of view is applied, you can move past the few compliments and finally see the glaring omissions that may be preventing them from winning even more customers.
Below, I've outlined five trust symbols you can use to build trust in your brand and increase your ability to close the image masking service deal. Advertising Continue reading below 1. Risk-Free Guarantees risk free guarantee There is very little difference between an absolute guarantee and a risk-free guarantee, but I think one seems more genuine than the other. An absolute guarantee says, "It won't break," while a risk-free guarantee says, "If it breaks within three years, we'll replace it." Both guarantees can offer the same solution, but one implies that something we know is not true (it won't break), while the other acknowledges the possibilities (it will break, but hopefully not in the next three years) and move immediately to a solution.
Advertising Continue reading below Web marketing offers a good concrete example of both. Someone who says "Guaranteed top search engine rankings or your money back" is probably doing something sketchy. But the web marketer who says, “If you're not happy with the results, here's how we'll fix it,” acknowledges that 1) they don't control rankings and 2) you know they don't control rankings . It is a more credible guarantee. Simplified Solar is a good example. They don't say their products will never break, but they promise, "If it breaks, we'll fix it for free." Notice the down-to-earth language. Many warranties are full of legalese and swear words, but not Simplified Solar's.